Wednesday, 15 May 2013

Google is going to update the Penguin series - Says Matt Cutts

In a recent video and tweets, Matt Cutts, head of web spam at Google, has confirmed that Penguin 2.0 will arrive very soon, and it is going to be a big deal.

In This Video Matt also discussed various other topics such as link analysis, hack site detection and web master assistance, discussion forums are only abuzz with threads related to what will happen on the day of its arrival.

The outcry is quite obvious considering what happened when Penguin made contact for the first time.
However, it would be wrong to indulge in name calling with folks at Google in mind. Roll back the clock some years and you would know.

Can’t recall? Well, let us help you with it.

Not long ago, webmasters heavily exploited search engines by using black hat SEO tactics to gain business advantage. Link farms, keyword stuffing, cloaking, duplicate content and many such ills were rife, completely spoiling the search experience of common searcher. Google updates stopped the music for such tricks.

In the video, Matt clearly says that their updates are not going to touch someone who has a great website that people love, share and bookmark. So, the idea to take home is that if you are thinking about your target audience and reaching out to them in a genuine manner, no Panda, Penguin or Tyrannosaurus is going to touch you.

1 comment:

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