Anybody can put together a website nowadays. Just dash a bit of HTML with some CSS and JavaScript, and upload it to your web host and viola – you have a website. However, a complex and integrated project that provides the customer with both a coherent design and a website optimized for his or her needs takes a lot more time and experience.
White boarding the design
Essentially, programmers now follow a four step design and assessment process for the creation of new designs. Depending upon the scope of the project, the number of steps utilized may be less: for example, if it’s a simple template for a small site, they may just perform one step, after which the
web site programmers will create and execute the code and provide you with the site.
However, any comprehensive project requires a synergy between all four steps in order to be completed with the high standards most website programmers impose upon themselves.
The Four Design Steps
The first step is to understand what the client needs. Requirements are the guidelines these programmers follow, and knowing from the start what the client is looking for provides them the opportunity to showcase to him or her exactly those features and elements that would advance that agenda.
Subsequent to that they focus on what elements the client can afford. Certain elements of a site, such as videos, cost a lot more than others, such as landing pages and online brochures. Once a programmer is cognizant of a client’s budget and needs, the programmer can effectively provide to him or her, a set of affordable choices.
With these two steps, the programmer essentially has an
initial prototype of the design. This delay in the beginning of the process is something that is essential because it provides the programmers with a detailed roadmap of exactly what is needed and by when. When you plan a design for your business, ensure you get experienced programmers on board.
The Final Steps
In general, and especially in regards to web sites, most programmers follow an agile design philosophy, rapidly prototyping the site, showing it to the client, and getting feedback and improving upon the existing version. This philosophy greatly increases their flexibility, by providing them the ability to immediately deal with crises from both the client’s end and the back end.
The final step is geared towards increasing the visibility of the site. This is done through many means: by utilizing SEO’s throughout the site; through the promotion of the site on social media and other such platforms, etc.
One of the most important tools that programmers regularly highlight is Google Analytics: through the judicious use of Analytics, experienced programmers can help you both understand which features of the site are attracting the customers, and ensure that those features are replicated across the site. Through the use of these tools, experienced web programmers are able to provide clients –you – with impeccable comprehensive service.
With competitive website designing rates and the sheer number of services on offer, the only question that remains is when are you engaging experienced website programmers to help you improve, strengthen and extend your online presence? It’s high time; your website needs a brilliant touch of professional treatment!
