What are the Changes in Google's Ranking strategies or ideology ?

Google recently made a slight change in the ranking section of its web master tools, hailing high-quality site as a major ranking factor.

This started discussions about Google’s approach to rank web pages and how it is changing.

As a company of web experts, we think it is important to put the spotlight on the SEO observations and ranking theories circulating on web. Here are some of the most prominent;

Google wants people to forget about link-building

Google may be the search giant but it is still the people that make the web. Link building is the way most people believe they can dominate search engines. Earlier focus was on quantity; then it turned to quality; and now Google says ‘focus has to be on the website itself’.

Some SEO analysts are of the opinion that Google is attempting to do away with the build-links-for-ranking mindset by focusing people’s attention on building high-quality sites that get shared automatically. This way, the dynamics of gaining search engine presence will shift away from link building.

Links are still important

While Google has certainly hailed the quality factor, some webmasters are not ready to accept the fact, especially the ones that have been earning referral traffic from their link building work. The argument is only valid if the business is earning revenue and visitors from their link building efforts.

Some discussion threads even point that sharing is also a kind of linking. So, it can be deciphered that Google has just rephrased the same words to mellow the tone on link-building.

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