Why Website Redesign necessary for better performance ?

Redesign was never the slippery road it is now.

Every other week brings reports of established web brands facing the wrath of users because of design and functionality related changes. Windows is probably the most recent example of a brand that bowed to web uproar over such changes. This is what happened;

In Windows 8, the company decided to do away with the start button which people were literally habitual to. The tiny button on the left was replaced by a tile like arrangement that served near about the same purpose. This transition seemed only normal from usability point of view but it didn’t go down well with Windows audience. It turned out people wanted the ‘start’ button and the company made the changes in the newest update.

Something similar happened to Flickr when they gave the website a complete overhaul. Presently, Flickr folks are running around, making amendments in their new platform to stop the users from leaving (we have covered the whole imbroglio in our recent post).

While there are plenty of fail examples, there is fair number of online brands that manage the design transition just fine. Pinterest is one brand that introduced design updates earlier this year without any noticeable backlash.

Facebook is another brand that manages fairly well with major functionality and design changes.

So, what makes some succeed and others fall flat on the face?

While reasons can vary with industry and audience in question, there are some points that just couldn’t be ignored before rolling out a major update. Here they are with real examples of brands that have successfully done so;

Read Complete Post here :  Website Redesign – Why Some (Pinterest) Succeed & Others