Are you Sure Your Website is User Friendly?

Certainly you could bet on some of the best web design companies who would reassure you that factor, but not all! Curious? Surprised? Haunted? 

Well, designing a website is one thing and making people stay there is another! What’s the kick? User friendliness! We are in an age of information overflow and user experience is basically the determinant that decides whether your business stays in the league or not. User experience is fast becoming an extension of customer experience model. 

More often than not, the web design companies in India that manage to stay ahead of the curve are usually those who are staying updated with the changing technology landscape and offering the most impressive user friendly experience to its clients. Unless the website’s usability is priority, a potential customer’s experience with your business could be frustrating. If your website looks great and feels even greater but lacks the skill of making a user feel comfortable, your customers will spend no time in zipping past. 

Hiring professional as well as an affordable web designing company is one of the most critical aspects of on-line business plan, but in order to make the most of it, focusing on its usability as well functionality is equally important. 

Often times, users coming to your site will scan your content, hence they should be scannable. Reassure that by : 

• Summarizing your texts
• Highlighting significant words
• Using animation, banners, and bold texts
• Short and simple sentences

And the technical constraints of a screen that can be a limitation for your website’s user friendly factor are:

• Images are compressed to 72 dpi
• Dimensions of old screens and mobile hardware
• Contrast of white and black is always greyish

Largely, a best web design company would take care of the hyper links as well. Some of the well tested tips are:

• Underline and highlight your link with the use of colours
• Only define useful links
•  External and e-mail links should be click able
• Avoid ‘404 – Page not found’ links;
• Do not simply use ‘Click here’ as a link to text.

Here’s how you could make your website more user friendly:

• Plenty of white space, legible texts and call to action in prominent places are some of the factors that should be taken care of. When it comes to design, ‘less is more’ should be prominent intent. Also, make sure of not going overboard with animation. Limit menu choices and make sure customers are able to find information in 3 clicks or less. 
• The faster the loading time, the better your bottom line. If a website takes more than 3 seconds to load, more than 40% of the customers will abandon and step onto some other website for searching a service. A slow load time also affects the search engine rankings of your website. Prioritizing a faster loading time over extra bells and whistles should be the bet. 
• According to a recent research from Google’s mobile play book, 57% of people wouldn't recommend a company with a sub-par mobile site and 40% will visit a competitor’s site after a bad mobile experience. Make your website mobile friendly as well. Either your website is there on Smartphones, or it’s not!
• As a responsible web design company India, Test, test, test! Before making your website live, make sure it is compatible with major browsers and hardware. Also, reassure it is in alignment with ‘508 compliance standards’. 
• Make your navigation perfect that makes the user stay longer and come back for more. 

FATbit Technologies, a celebrated web services firm, is known for connecting with web users and clients through multiple disciplines.