Sunday, 26 May 2013

Flickr’s deal-with-it attitude - Complete Analysis, Design Findings, & Marketing Musings ?

There is something about Flickr that is tragic and makes us sad as people passionate about web.

It came into existence in 2004 and besides its minimalistic design and features was known for its long yet witty tagline “almost certainly the best online photo management and sharing application in the world.” Then, Yahoo came around with its bag full of money and acquired the hot property. People were apprehensive but accepted the fact eventually.
Majority of the comments on Flickr feedback forum – which was active until yesterday but started showing photo of a young girl trying to drag a panda(new Flickr is active again), asserted that the new changes were just thrown at their face. Flickr members are complaining that Yahoo should have started a conversion before going ahead with such a big makeover.
Some users even chided Flickr team for not keeping the option of opting out from the new changes.
Here are some Points :
Design and layout dilemma
Low on usability
Community engagement
User communication
Give a thought to human psychology


Friday, 17 May 2013

Hidden Lessons for Web Marketers to Pick - "Larry" Co-Founder of Google


Everything was going smooth on the first day of Google I/O Conference.

6000 enthusiastic developers in San Francisco were listening to their technology gods without blinking an eyelid and millions others were viewing the live stream.

Co-founder and present CEO of Google Inc. took tech world by surprise by literally hijacking the stage for almost an hour. Besides taking potshots at Microsoft and Oracle, Larry also oversaw the introduction of new music-streaming service and mobile-app store for educators. The 40 year old geek-god also boasted about how more than 900 million devices are presently running on Android mobile OS.

let’s get to the marketing lessons that were hidden in his 1 hour surprise appearance Given By Larry in his conference :


Lesson 1 – Communicate With Your Audience 
Lesson 2 – Create Hype
Lesson 3 – Choose the right stage